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WHEELER WISE GUYS
A MARKETING PODCAST
Wheeler Wise Guys is the award-winning marketing podcast from Wheeler Digital,
hosted by Cameron May and Fredy Wright.
Named a Silver Winner for Best Local Podcast in The Roanoker Magazine's Best of 2026, Wheeler Wise Guys breaks down the latest in AI, Google Ads, Performance Max, SEO, social media, branding, content creation, and digital marketing with straightforward conversations, real-world examples, and a healthy dose of humor.
Some episodes feature business leaders, marketing professionals, and community organizations. Others are just Cameron and Fredy tackling the biggest trends, marketing myths, and questions businesses are asking right now.
Whether you're a business owner, marketer, or simply want to stay ahead in an ever-changing digital world, you'll find practical insights and actionable ideas you can put to work immediately.
Watch the latest episodes, explore our marketing articles, and subscribe on YouTube so you never miss what's next.
LEARN FROM THE WHEELER WISE GUYS
Facebook Is Changing the Rules for Advertisers. Here's What Your Business Needs to Know.
Your money. Your ads. Facebook's decision? Imagine walking into a restaurant, ordering a steak, and having the waiter bring you a salad instead. "We decided this would be better for you." That's a little like what's happening with Facebook advertising right now. Businesses are paying to advertise, but Meta is increasingly deciding where those advertisements appear and how much control advertisers have over those decisions. And that's not the only change businesses need to kno
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Why Paid Facebook Ads Matter for Events and Tourism
Why Digital Marketing Works for Tourism and Events Carey Harveycutter Wheeler Digital Wise Guys
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LinkedIn Recruitment Ads: Your Next Great Hire Might Already Have a Job
Your next great employee could be sitting in another company’s meeting right now. They have experience, a full calendar and no plans to spend tonight scrolling through job postings. But the right opportunity could get their attention. In this episode of the Wheeler Digital Wise Guys, Cameron May and Fredy Wright explain how LinkedIn advertising can help employers reach potential candidates before they start actively looking. Watch the episode below to see how your next recrui
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Holiday Tourism Marketing Case Study: Reaching New Travelers
How Wheeler Digital helped Visit Virginia's Blue Ridge expand its holiday audience A successful advertising campaign should do more than generate clicks. It should uncover insights that make the next campaign even stronger. That is exactly what happened with Visit Virginia’s Blue Ridge’s holiday campaign. Wheeler Digital helped power the campaign through Social Mirror advertising, reaching potential visitors with targeted messages across the websites and apps they use. The ca
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Thinking About ChatGPT Ads? Read This Before You Spend.
ChatGPT is selling ads, but buying one does not buy your business a recommendation. The Wise Guys explain what to know before you spend and how AI search fits into your marketing strategy.
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Is Your Business Ready for Performance Max?
Performance Max is one of our top-performing advertising products, but many businesses still do not know what it does. See how PMax reaches potential customers across Google and focuses your budget on the people most likely to take action.
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How to Get More Holiday Customers With Digital Advertising
Holiday advertising works best when you plan before the season gets busy. What do you want to sell? Who needs to see it? When should they act? And what happens after someone clicks? In this Wheeler Wise Guys episode, Fredy Wright and Cameron May explain how digital advertising can help businesses reach holiday shoppers, reconnect with interested customers and turn seasonal attention into action.
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How Digital Targeting Can Help Find Your Next Customer
Your ads could be missing your next customer. They may not have visited your website, called your business or completed a form yet. But they could already be leaving clues about what interests them. Those clues can come from: The streaming programs they watch The online content they consume The people already visiting your website The interests and behaviors shared by your existing audience Digital targeting for new customers can use those signals to answer an important quest
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Will a New Website Bring You Customers? Why a Website Alone Won't Drive Traffic
Will launching a new website automatically bring in more traffic, leads and customers?
Not without a plan for helping people find it.
In this week’s Wheeler Wise Guys, Fredy Wright and Cameron May tackle the myth that building a new website is enough to attract customers. Watch the episode below, then use this guide to make sure your website launch includes an actual traffic strategy.
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Can You Remove a Bad Google Review?
A bad Google review can lower your rating, damage your reputation and influence whether someone chooses your business.
But can you get it removed?
Sometimes.
The real question isn’t whether the review is negative or unfair. It’s whether it may violate Google’s policies.
In this Wheeler Wise Guys episode, Fredy Wright and Cameron May explain how Google review removal works and introduce a new service from Wheeler Digital.
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Is Facebook Dead? Why Businesses Shouldn’t Write It Off
Last week on Wheeler Digital Wise Guys, we called “Facebook is dead” one of marketing’s biggest myths. People had opinions. Some even posted those opinions... on Facebook. Awkward. So this week, we brought receipts. Is Facebook actually dead? No. Facebook is still a major advertising platform, and Meta gives businesses ways to reach customers across Facebook, Instagram, Reels, Threads and more. What has changed is how people use it, and how businesses should advertise on it.
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Radio + Digital Aren't Competitors. They're Better Together.
Radio and digital aren't competitors. In fact, they're one of the strongest combinations you can put in a media plan. In this episode of Wheeler Wise Guys, Cameron May and Fredy Wright sit down with Brett Sharp, morning show host on WSLC 94.9 Star Country, to talk about why radio and digital work so well together. Radio Builds the Brand. Digital Closes the Deal. Radio gets you remembered. Digital gives people a way to act. Hear the business on the radio. See it later on Face
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The Worst Marketing Advice We Hear Every Week (And Why It's Costing Businesses Money)
Watch this week's Wheeler Wise Guys episode below, then keep reading for a deeper dive into each myth. Spend enough time in marketing, and you'll start to notice a pattern. The same advice gets repeated over and over again. Somebody hears a speaker at a conference, watches a 30-second TikTok, or reads a LinkedIn post that sounds convincing. Before long, everyone is repeating it like it's absolute truth. The problem? Some of that advice worked five years ago. Some of it never
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Wheeler Wise Guys On the Road: Behind the Marketing of the Berglund Center
For the first-ever Wheeler Wise Guys On the Road, Cameron May and Fredy Wright packed up the microphones and headed to the Berglund Center to sit down with Rob Knight and Tiffany Viette for a conversation about what it really takes to market one of the busiest entertainment venues in Southwest Virginia. It was also a chance to celebrate something pretty special. Wheeler Wise Guys and Roanoke Live are both proud recipients of The Roanoker Magazine's Silver Award for Best Local
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How AI Is Changing Business Marketing and Search
Presented by Cameron May & Fredy Wright of Wheeler Digital at LEVEL UP with the Salem-Roanoke County Chamber of Commerce | July 23, 2026 The Wheeler Wise Guys took the podcast on the road for a special LEVEL UP seminar hosted by the Salem-Roanoke County Chamber of Commerce, where a packed house joined us to explore one of the biggest topics in marketing today: How AI is Changing Business Marketing and Search. During this special presentation, Cameron May and Fredy Wright disc
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