Roanoke City Public Schools needed to recruit qualified teachers and operations employees in an extremely competitive hiring environment. With critical openings to fill, the school system needed a strategy that could be launched quickly and reach candidates beyond traditional job boards.
 

Wheeler Digital developed a custom recruitment campaign built around RCPS’s positions, target candidates and hiring priorities. Our team managed the campaign, monitored performance and provided ongoing feedback throughout the process.
 

The partnership helped RCPS achieve measurable hiring results:

• A 95% fill rate for crucial teacher and operations positions

• Roughly 1,000 more applications across all school employment categories compared to the previous year

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RESULTS REPORTED BY ROANOKE CITY PUBLIC SCHOOLS

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95% FILL RATE

ROUGHLY 1,000 MORE APPLICATIONS

95% FILL RATE

​“The Wheeler team partnered with us and leveraged digital tactics that have helped lift our fill rate to a staggering 95% in crucial teacher and operations positions. Overall, Wheeler helped us generate roughly 1,000 more applications across all school employment verticals compared to the year prior.”

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“They work as an extension of our RCPS team, running campaigns, analyzing results and providing us real-time feedback whenever we ask. Wheeler Digital has been an indispensable part of our hiring success.”

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Dominick McKee

Chief HR Director
Roanoke City Public Schools

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Reach Candidates Before They Find Your Job Posting

The right candidate may not be actively searching for a new position. Digital recruitment allows your opportunity to reach them during the online activities already built into their day.

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Reach Beyond Job Boards

Place your recruitment message across search engines, social platforms, websites, apps, video and streaming content.

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Improve as the Campaign Runs

​Monitor performance and adjust the audience, creative and media delivery based on what is generating the strongest response.

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A Recruitment Strategy Built Around Your Hiring Needs

1. Understand the Positions

We begin with the roles you need to fill, the qualifications required and the reasons someone should want to work for your organization.
 

2. Identify the Audience

We define the candidates, geographic markets and audience characteristics most relevant to your hiring goals.
 

3. Build the Campaign

Our team recommends the right digital channels and develops messaging designed to capture attention and encourage candidates to take the next step.
 

4. Measure and Optimize

You receive clear reporting while our team monitors performance and continuously looks for opportunities to improve the campaign.

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Different Positions Require Different Strategies

Wheeler Digital develops recruitment campaigns for organizations across industries, including:

• Education

• Healthcare

• Manufacturing

• Skilled trades

• Transportation and operations

• Hospitality

• Retail

• Professional services
   

There is no universal recruitment audience. We build each strategy around the specific positions you need to fill.

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Know How Your Recruitment Campaign Is Performing

You shouldn’t have to wonder where your advertising dollars are going.
 

Wheeler Digital clients receive access to live campaign reporting, regular performance updates and a responsive team that can explain what the numbers mean. We use those results to guide decisions and improve the campaign throughout its run.

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Let’s Find Your Next Great Hire.

Tell us about the positions you need to fill. We’ll show you how digital advertising can help you reach more qualified candidates.

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