Your Customers Don't Stay in One Place​

Someone may discover your business on YouTube, see your message again on another website and search for your services later.
 

Performance Max connects those opportunities
in one campaign, using your budget across
Google’s platforms based on where it sees
the strongest chance of producing results.
 

Your ads can appear across:

• Google Search

• YouTube

• Display

• Gmail

• Discover

• Google Maps

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Is Performance Max Really Bottom of the Funnel?​

Traditional Google search ads reach people when they actively search. Performance Max goes further.
 

It can introduce your business earlier, keep it visible during the decision-making process and reach people when they are ready to act.
 

That makes PMax a full-funnel advertising tool built around measurable results.

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How Wheeler Digital Makes PMax Work Harder​

Google provides the technology. We provide the strategy.
 

Our team:

• Defines the conversions that matter

• Organizes campaigns around your strongest offers

• Develops headlines, images and video assets

• Adds relevant search themes and audience signals

• Tracks calls, forms, purchases and other actions

• Monitors performance and improves the campaign over time
   

Automation should never mean “set it and forget it.”

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Is Performance Max Right for Your Business?​

PMax can help businesses and organizations:

• Generate leads

• Increase sales

• Drive calls and appointments

• Recruit employees

• Increase applications

• Promote events

• Reach new customers
   

It is not the right answer for every advertiser. We evaluate your goals, budget, audience and website before recommending it.

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Performance Max FAQs​

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Does PMax replace traditional Google search ads?

Not always. Depending on your goals and budget, we may recommend Performance Max, traditional Search or a combination of both.

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Why don’t I see my ad every time I search?

Google considers factors including location, intent, competition, budget and likelihood of action. Performance Max also uses your budget across several Google platforms, not just Search.

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How will I know whether it is working?

We track meaningful actions such as calls, forms, purchases, appointments and applications. You also receive clear reporting that shows how your campaign is performing.

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Put Google’s Full Advertising Network to Work​

Wheeler Digital combines Google’s technology with experienced strategy, professional creative, accurate tracking and transparent reporting.
 

Let’s build a campaign around what your business needs to accomplish.

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Or call Wheeler Digital at 540-767-2256.