Marketing an event is different from marketing a business.

You have a fixed date, a limited sales window and no time to waste reaching the wrong audience.

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Wheeler Digital helps concerts, festivals, performances, conferences and community events reach the right people, build excitement and turn interest into attendance.

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Event Marketing That Gets Results

Wheeler Digital helps venues and event organizers reach the right audiences, build excitement and drive ticket sales.

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Event Marketing Built Around Your Goals

Whether you need to sell tickets, increase registrations, attract visitors or build awareness, we create a strategy based on your event, audience, location and timeline.
 

Our team can help you:

• Reach people most likely to attend

• Build awareness before tickets go on sale

• Stay in front of people who have shown interest

• Drive traffic to your ticketing or registration page

• Adjust your campaign as the event approaches

• Track results through clear, easy-to-understand reporting​

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Reach Your Audience Wherever They Spend Time

Your potential attendees are not using just one platform. We build campaigns that reach them across the digital channels they use every day.
 

Social Media Advertising

Promote your event across Facebook, Instagram and other popular social platforms using audience interests, customer lists, website activity and geographic targeting.
 

Performance Max

Reach people actively searching for events, entertainment and related experiences across Google Search, YouTube, Maps, Gmail and the Google Display Network.
 

Social Mirror

Extend the look and feel of your social media content across thousands of websites and apps, helping your event reach more people beyond traditional social platforms.
 

Streaming Video and YouTube

Build excitement with video advertising delivered through YouTube, streaming television and other premium video platforms.
 

Digital Display and Retargeting

Keep your event visible after someone visits your website, views event information or interacts with your campaign.

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Digital Out-of-Home

Place your message on digital billboards and screens in high-traffic locations, including entertainment venues, shopping areas, restaurants, gyms and other public spaces.
 

From the First Announcement
to the Final Ticket Push

A successful event campaign should change as the event gets closer.
 

We can help you build awareness early, create urgency as tickets begin selling and strengthen the message during the final days before the event.
 

That may include:

• Event announcements and on-sale campaigns

• Early-bird ticket promotions

• Performer or speaker announcements

• Ticket and registration reminders

• Retargeting for website visitors

• Final-week countdown campaigns

• Day-of-event information

• Promotion for recurring and seasonal events
   

Experience Promoting Events Across Virginia

Wheeler Digital has helped promote concerts, live performances, fairs, festivals, church events, seasonal attractions and community experiences throughout Virginia.
 

Our experience includes campaigns for organizations and venues such as:

• Berglund Center

• Salem Civic Center and Salem Fair

• Thomas Road Baptist Church

• Downtown Roanoke, Inc.

• Layman Family Farms

• Salem Museum Ghost Walk

• Bailey Wick Farm

• Terror Manor

• St. Albans Sanatorium

• Hexed Haunted Attraction
   

From family-friendly festivals to major touring productions, we understand how to match the message, audience and advertising strategy to the event.
 

Local Strategy.  Powerful Targeting.  Clear Reporting.  

You will work with a local team that understands the market and stays involved throughout the campaign.
 

We provide:

• A customized advertising strategy

• Audience and geographic recommendations

• Creative and video support

• Campaign monitoring and optimization

• Transparent performance reporting

• A team you can reach when plans change

 

Make Your Next Event Hard to Miss

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You have one opportunity to fill the room, sell the tickets or reach your registration goal. Let’s build a campaign that makes the most of it.

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