Government Digital Advertising Agency
& RFP Support

​Wheeler Digital works with government agencies looking for a digital marketing partner through RFPs, RFQs, and eVA procurement. As a SWaM-certified digital advertising agency in Virginia, we help public sector organizations reach targeted audiences, manage campaigns efficiently, and deliver measurable results.

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Built to Work the Way Government Buys

If you’re putting digital advertising out to bid, you don’t need another agency pitch.

You need a partner who:

• understands procurement

• can follow the process

• and can actually deliver results once the contract is signed

That’s where we come in.

Wheeler Digital is a SWaM-certified, eVA-registered digital advertising agency based in Virginia, working with public sector organizations that need their campaigns to perform and hold up under scrutiny.

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Easy to Work With. Ready for RFPs.

We’re set up to plug directly into your process.

We regularly support:

• RFPs

• RFQs

• IFBs

• Small purchase procedures

• Cooperative and term contracts

We know how to respond clearly, hit deadlines, and give you exactly what you need to evaluate us without chasing down missing pieces.

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What We Actually Do

We plan, place, and optimize digital advertising campaigns.

That includes:

• Programmatic display

• Connected TV and streaming video

• Google Ads (Search, Display, Performance Max)

• Paid social (Meta, LinkedIn, and more)

• Geo-fencing and mobile targeting

• Cross-device targeting

• Digital out-of-home

• Streaming audio

No fluff. Just the channels that move people.

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Built for Public Sector Goals

Most of the work we do in this space comes down to a few things:

• Getting more people aware of a program or service

• Changing behavior

• Driving traffic to a site or landing page

• Supporting recruitment or enrollment

• Reaching a very specific audience in a defined geography

We build campaigns around those outcomes and adjust them as the data comes in.

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SWaM Certified

We’re a Virginia SWaM-certified vendor, which helps agencies meet participation goals without sacrificing performance.

We’re also registered in eVA, so we’re easy to include in solicitations or engage through approved purchasing processes.

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How We Handle Your Budget

You’re working with public dollars. We treat it that way.

• Targeting is tight and intentional

• Waste is minimized

• Every impression is accounted for

We also layer in brand safety and fraud protection, so your ads don’t end up in the wrong places or against low-quality inventory.

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Reporting That Makes Sense

You won’t be guessing what your campaign is doing.

You’ll have:

• A real-time dashboard

• Clear performance metrics

• Regular check-ins (if you want them)

We’ll tell you what’s working, what’s not, and what we’re changing.

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NAICS Codes

We align with the NAICS codes most commonly used for digital advertising and marketing services:

• 541810 – Advertising Agencies

• 541830 – Media Buying Agencies

• 541840 – Media Representatives

• 541613 – Marketing Consulting Services

• 518210 – Data Processing, Hosting, and Related Services

• 519130 – Internet Publishing and Broadcasting

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If You’re Planning an RFP

If you’re still shaping scope, timelines, or budget, we’re happy to be a sounding board.

We can help you:

• sanity check your media plan

• pressure test your budget

• or make sure your scope will actually produce results

No obligation. Just helpful input.

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Let’s Talk

If you’ve got something out to bid, or coming up soon, we’d love to be included.

Contact Wheeler Digital to start the conversation.