LinkedIn Recruitment Ads: Your Next Great Hire Might Already Have a Job
Your next great employee could be sitting in another company’s meeting right now. They have experience, a full calendar and no plans to spend tonight scrolling through job postings.
But the right opportunity could get their attention.
In this episode of the Wheeler Digital Wise Guys, Cameron May and Fredy Wright explain how LinkedIn advertising can help employers reach potential candidates before they start actively looking.
Watch the episode below to see how your next recruitment campaign could reach beyond the job boards.
Reach People Before They Start Applying
A job posting gives people somewhere to apply when they’re looking. Recruitment advertising helps introduce your company to people who may not know your opportunity exists.
Someone who already has a job may still be interested in better growth opportunities, a different work environment or a role that puts their experience to better use. Your ad gives them a reason to consider what could come next.
The goal is to make the right person pause and think, “I should hear more.”
Think Beyond the Job Title
LinkedIn offers professional targeting options such as job title, industry, company and skills. It also supports website retargeting, which can help you reconnect with people who have visited your careers page.
That gives employers room to think beyond the exact title on a job posting.
If you’re hiring a sales account executive, for example, a strong candidate might currently work in account management or business development. Start with the experience the job requires, then consider where people with that experience might be working today.
Show the Job People Would Actually Do
A stock photo of four people pointing at a laptop probably won’t explain why someone should join your team.
Show the real work. Introduce actual employees. Give candidates a glimpse of the environment and explain what makes the opportunity worth considering.
For a client-facing sales role, that could mean showing team collaboration, preparing a proposal or discussing a campaign. Pair those visuals with clear details about responsibilities, training, compensation and opportunities to grow.
“We’re hiring” announces an opening. Your ad should give someone a reason to care.
LinkedIn supports video, single-image and carousel ads, giving you different ways to tell that story.
Make the Next Step Easy
Once someone is interested, make it clear what happens next.
Send them to a careers page that explains the role and makes applying straightforward. For a campaign designed to collect initial interest, LinkedIn Lead Gen Forms can let people share their contact and professional information directly within the platform using prefilled fields.
A person discovering your company for the first time may need more information before committing to an application. Give them enough detail to decide whether the opportunity deserves a closer look.
Put Your Opportunity in Front of the Right People
If your recruitment strategy depends entirely on people finding your job posting, you could be missing candidates who haven’t started searching.
Wheeler Digital can help you build a LinkedIn recruitment campaign that reaches relevant professionals, shows what your company offers and makes the next step clear.
Ready to reach your next great hire? Contact Wheeler Digital here.
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