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Wheeler Wise Guys Blog: Digital Marketing
Insights & Tips
Digital Marketing made simple (and fun!)
Digital Marketing doesn’t have to be confusing. At Wheeler Digital, Cameron May and Fredy Wright make marketing simple by translating complex digital strategies into easy, everyday language. No jargon. No guesswork. Just clear steps you can actually use.
✅ Watch quick videos and read easy-to-follow articles that explain digital marketing basics.
✅ Discover simple ways to reach more customers online.
✅ Get tips you can put into action right away—without needing to be a “tech expert.”
If something inspires you, reach out, we’re here to make your marketing simple, effective, and fun.
👉 Ready to learn more? We're ready to help. Contact us now.
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Turn Digital Advertising Leads Into Customers: What Happens After the Click?
Your digital advertising gets someone interested. They call, fill out a form, or request an appointment. But if nobody responds, your next customer may become someone else’s. To turn digital advertising leads into customers, you need a clear plan for what happens after the click. Make the Next Step Easy Your ad and website should work together. If you promote a sale, link directly to the details. If you want appointments, make scheduling easy on a phone. And make sure your st
10 hours ago1 min read
Facebook Is Changing the Rules for Advertisers. Here's What Your Business Needs to Know.
Your money. Your ads. Facebook's decision? Imagine walking into a restaurant, ordering a steak, and having the waiter bring you a salad instead. "We decided this would be better for you." That's a little like what's happening with Facebook advertising right now. Businesses are paying to advertise, but Meta is increasingly deciding where those advertisements appear and how much control advertisers have over those decisions. And that's not the only change businesses need to kno
Oct 214 min read
Why Paid Facebook Ads Matter for Events and Tourism
Why Digital Marketing Works for Tourism and Events Carey Harveycutter Wheeler Digital Wise Guys
Oct 142 min read
LinkedIn Recruitment Ads: Your Next Great Hire Might Already Have a Job
Your next great employee could be sitting in another company’s meeting right now. They have experience, a full calendar and no plans to spend tonight scrolling through job postings. But the right opportunity could get their attention. In this episode of the Wheeler Digital Wise Guys, Cameron May and Fredy Wright explain how LinkedIn advertising can help employers reach potential candidates before they start actively looking. Watch the episode below to see how your next recrui
Oct 72 min read
Holiday Tourism Marketing Case Study: Reaching New Travelers
How Wheeler Digital helped Visit Virginia's Blue Ridge expand its holiday audience A successful advertising campaign should do more than generate clicks. It should uncover insights that make the next campaign even stronger. That is exactly what happened with Visit Virginia’s Blue Ridge’s holiday campaign. Wheeler Digital helped power the campaign through Social Mirror advertising, reaching potential visitors with targeted messages across the websites and apps they use. The ca
Oct 52 min read
Thinking About ChatGPT Ads? Read This Before You Spend.
ChatGPT is selling ads, but buying one does not buy your business a recommendation. The Wise Guys explain what to know before you spend and how AI search fits into your marketing strategy.
Sep 302 min read
Is Your Business Ready for Performance Max?
Performance Max is one of our top-performing advertising products, but many businesses still do not know what it does. See how PMax reaches potential customers across Google and focuses your budget on the people most likely to take action.
Sep 222 min read
How to Get More Holiday Customers With Digital Advertising
Holiday advertising works best when you plan before the season gets busy. What do you want to sell? Who needs to see it? When should they act? And what happens after someone clicks? In this Wheeler Wise Guys episode, Fredy Wright and Cameron May explain how digital advertising can help businesses reach holiday shoppers, reconnect with interested customers and turn seasonal attention into action.
Sep 154 min read
How Digital Targeting Can Help Find Your Next Customer
Your ads could be missing your next customer. They may not have visited your website, called your business or completed a form yet. But they could already be leaving clues about what interests them. Those clues can come from: The streaming programs they watch The online content they consume The people already visiting your website The interests and behaviors shared by your existing audience Digital targeting for new customers can use those signals to answer an important quest
Sep 94 min read
Will a New Website Bring You Customers? Why a Website Alone Won't Drive Traffic
Will launching a new website automatically bring in more traffic, leads and customers?
Not without a plan for helping people find it.
In this week’s Wheeler Wise Guys, Fredy Wright and Cameron May tackle the myth that building a new website is enough to attract customers. Watch the episode below, then use this guide to make sure your website launch includes an actual traffic strategy.
Sep 25 min read
Can You Remove a Bad Google Review?
A bad Google review can lower your rating, damage your reputation and influence whether someone chooses your business.
But can you get it removed?
Sometimes.
The real question isn’t whether the review is negative or unfair. It’s whether it may violate Google’s policies.
In this Wheeler Wise Guys episode, Fredy Wright and Cameron May explain how Google review removal works and introduce a new service from Wheeler Digital.
Aug 262 min read
Is Facebook Dead? Why Businesses Shouldn’t Write It Off
Last week on Wheeler Digital Wise Guys, we called “Facebook is dead” one of marketing’s biggest myths. People had opinions. Some even posted those opinions... on Facebook. Awkward. So this week, we brought receipts. Is Facebook actually dead? No. Facebook is still a major advertising platform, and Meta gives businesses ways to reach customers across Facebook, Instagram, Reels, Threads and more. What has changed is how people use it, and how businesses should advertise on it.
Aug 182 min read
Radio + Digital Aren't Competitors. They're Better Together.
Radio and digital aren't competitors. In fact, they're one of the strongest combinations you can put in a media plan. In this episode of Wheeler Wise Guys, Cameron May and Fredy Wright sit down with Brett Sharp, morning show host on WSLC 94.9 Star Country, to talk about why radio and digital work so well together. Radio Builds the Brand. Digital Closes the Deal. Radio gets you remembered. Digital gives people a way to act. Hear the business on the radio. See it later on Face
Aug 122 min read
The Worst Marketing Advice We Hear Every Week (And Why It's Costing Businesses Money)
Watch this week's Wheeler Wise Guys episode below, then keep reading for a deeper dive into each myth. Spend enough time in marketing, and you'll start to notice a pattern. The same advice gets repeated over and over again. Somebody hears a speaker at a conference, watches a 30-second TikTok, or reads a LinkedIn post that sounds convincing. Before long, everyone is repeating it like it's absolute truth. The problem? Some of that advice worked five years ago. Some of it never
Aug 115 min read
Wheeler Wise Guys On the Road: Behind the Marketing of the Berglund Center
For the first-ever Wheeler Wise Guys On the Road, Cameron May and Fredy Wright packed up the microphones and headed to the Berglund Center to sit down with Rob Knight and Tiffany Viette for a conversation about what it really takes to market one of the busiest entertainment venues in Southwest Virginia. It was also a chance to celebrate something pretty special. Wheeler Wise Guys and Roanoke Live are both proud recipients of The Roanoker Magazine's Silver Award for Best Local
Aug 62 min read
How AI Is Changing Business Marketing and Search
Presented by Cameron May & Fredy Wright of Wheeler Digital at LEVEL UP with the Salem-Roanoke County Chamber of Commerce | July 23, 2026 The Wheeler Wise Guys took the podcast on the road for a special LEVEL UP seminar hosted by the Salem-Roanoke County Chamber of Commerce, where a packed house joined us to explore one of the biggest topics in marketing today: How AI is Changing Business Marketing and Search. During this special presentation, Cameron May and Fredy Wright disc
Jul 231 min read
Facebook Isn't Dead. It Just Grew Up.
Think Facebook is dead? Think again. Meta advertising has changed dramatically, but it's still one of the most powerful ways to reach customers. Here's why smart businesses are adapting their strategy instead of abandoning the platform.
Jul 223 min read
FOX Wants Roku. Marketers Should Be Paying Attention.
FOX has announced plans to buy Roku. The deal still has to clear regulatory approval, so nothing is final yet. But even the proposed deal tells us a lot about where television advertising is headed. Executive Summary FOX is not just trying to buy streaming devices. It is trying to gain: Access to millions of streaming households Roku’s smart TV platform Valuable viewing data A major advertising business Another way to distribute FOX content, including sports, news, entertainm
Jun 172 min read
Wheeler Wise Guys Wins Silver for Best Local Podcast in Roanoke | The Roanoker Magazine Best of 2026
Wheeler Wise Guys, hosted by Cameron May and Fredy Wright of Wheeler Digital, was named Silver Winner for Best Local Podcast in The Roanoker Magazine’s Best of 2026 awards. The Roanoke-based podcast was recognized alongside the Super Carlin Brothers, Buzz4Good, and Berglund Center during Wheeler Digital’s 10th anniversary year. Learn more about the show, the hosts, and how Wheeler Wise Guys grew into one of Roanoke’s favorite local podcasts.
May 53 min read
AI Search Is Becoming the New Way Customers Compare Businesses Online
How AI search and AI recommendations are reshaping SEO, local business visibility, and online consumer behavior
May 55 min read
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