Multiscreen Power Play: Why CTV + Social Mirror is a Marketing Game Changer

Most people watch TV with a phone in hand, streaming on the big screen while scrolling on the small one. This multiscreen habit isn’t just part of daily life. It is a major opportunity for marketers.

In our latest Wheeler Wise Guys episode, we explain how combining Connected TV (CTV) ads with Social Mirror can double your impact without doubling your budget.

The Multiscreen Reality

Audiences no longer stick to one device. They move between TV, phones, and tablets, often at the same time. By pairing CTV with Social Mirror, your brand appears in both places, reinforcing your message and making it stick.

Why It Works:

• Repetition builds recall. Seeing the same brand across multiple touchpoints helps audiences remember you.

• Authenticity wins. Content shot on a phone or created by influencers can perform just as well as polished studio ads because it feels real.

• Action is built in. CTV is no longer just for awareness. Shoppable and interactive ads allow viewers to click, shop, and sign up directly from the couch.

  
  

The Power Play Formula:

1. Meet audiences where they watch and scroll.

2. Repurpose creative across CTV and social.

3. Keep content authentic. Storytelling beats polish.

4. Drive results beyond views, including clicks and conversions.

   
   

Bottom Line:

Your ads should not just appear. They should appear smart and on every screen your audience is glued to. That is the true multiscreen power play.