Hosting An Event?
Updated: Mar 15, 2022
Events are back! We're seeing a huge uptick and revival of concerts, fairs, festivals, and more!
Are you getting ready to host an event? Here are some great ways to get the word out!
Facebook and Instagram.
It is a great tool, and with people spending about an hour per day on the social media platform, it is a great place to tell potential attendees about the upcoming event. One highly effective ad placement is Event Response Ads.
With these ads, we link directly to your event page on your business Facebook page, not your website. And, if someone clicks that they are interested in the event, they will continue to get reminders about the event through their Facebook notifications. For the very best reach we recommend not just serving Event Response Ads on their own, but instead to run them in conjunction with regular News Feed Ads carousel ads. With a carousel ad, you can have multiple events being promoted within 1 ad unit and have the Event Response ad talk about, and promote, the event that’s closest.
When it comes to targeting for events, Facebook has some great options. Here are just a few:
Target by age
Live events / concerts
Music by type
By musical act name
Beer / Wine
Social Mirror™ ads are such a hot and producing product right now. Social Mirror™ ads look like social media posts, but they appear on thousands of other apps and websites across all devices. There is no doubt that you will be promoting your event on social media, through your own organic posts. What if you could take that post and place it in front of your target audience when they are using other apps and websites? That is the beauty of this product!
One of the great advantages of this product is we are using the content that you are already working hard to product on social media. It doesn’t matter which of the 8 major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Tik Tok, Pinterest, Snapchat, or YouTube). We can work with all of them and bring that social media content to life outside of that particular platform.
You just provide the URL of the post that you want to use as your ad creative and we turn it into an ad that looks like this:
One advantage of this platform is the ability to drive people to your website AND your social media channel as well. The ads we create have 3 different call-to-action opportunities, to your website, to your Social Media profile, or to that specific post on your social media profile.
Another advantage is the targeting options available to your clients with Social Mirror™. You can utilize Behavioral Targeting, Keyword Targeting, Artificial Intelligence, and/or Retargeting.
When we talk about behaviors that we can target, there are literally thousands of ways to reach event goers. Here are just a few:
Arts & Culture
Country Music Fans
March College Basketball
Events & Tickets
Past Purchases > Concerts
In-Market > Music Concerts
Theme Park Enthusiasts
... and more!
What the one thing that almost everyone has with them at any given moment? Their phone! So, if you can target people on their mobile device with your advertisement, wouldn’t that be of benefit to you?
There are many ways that this product can be used, so let’s break it out for you.
First, you can target based off behaviors. Like most digital products, we can target people based on the online behaviors people exhibit on their mobile devices. Every app we use and every website we go to starts to create different behavioral buckets that we fall into, providing a great opportunity for you to reach your target audience.
When it comes to events, if you're trying to reach people interested in events, ore even a specific type of event, take a look at just some of the behavioral categories available:
Age Demos (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+)
Bar / Pub Goers
Music and Live Entertainment
Shopping Centers and Malls
... and more!
We can also target people based on where their phone is physically located. For example, if you’re an event center, and you want to target people that are coming to shows at your venue, and promote upcoming shows, you can definitely do that. You could even target other event venues and reach their event attendees as well. We utilize a product called Geo-Fencing in addition to the behavioral targeting that you just selected. Geo-fencing is where we establish a virtual fence around, in this case, your own event venue, and maybe a few others nearby. When people enter these event venues, we now have the ability to start serving ads to those mobile devices. So, you can start serving ads to people that are at your events, or any events, to promote your business.
Now is the time to add event promotion or targeting to your promotion, and here are a few of our current clients to tell you about how it works: