Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Our SEO Campaigns encompasses everything from Google My Business listing optimization, keyword research, redeveloping the website, creating incoming links, submitting to search engines, optimizing for voice searches and monthly reporting results. We even include our Online Reputation Management platform where you can monitor what is said about your business online. Vici is dedicated to the high standard of SEO that major search engines demand.
What’s included in our SEO Campaigns?
Optimizing your site for local searches is the most important of SEO for our customers. In local searches, the placement on Google Maps is highly important, but, localized organic results can also drive a great deal of traffic for customers.
Our SEO team has made local SEO a focus of their campaigns and developed unparalleled expertise in improving sites visibility for local searches.
Comprehensive Local SEO Ranking Data
A core part of our Local SEO approach is the most comprehensive local ranking analysis in the industry. Our team does more than look at where you rank for one keyword, we take 100's of keywords and analyze where your site ranks by zip code across your service area. This comprehensive ranking helps our team understand how best to help your site and also gives you a better understanding of how our SEO program works, and a reliable benchmark for our performance.
On Site Optimization
Our approach is to start with on site optimization, starting with the title tags and headings of the site, to improve the topical and geographical relevance of your site.
Sites often need new content and new pages. Our team can create new pages for clients, and new content as required. This new content can be the difference in ranking for a keyword term or remaining invisible to prospective clients.
Off Site Optimization
Local SEO is impacted by off-site issues as well as what is on the site itself. The related assets to the website, whether that be Google Profiles, yelp, or other 3rd party profiles - all these are critical leverage points in our SEO program and part of our detailed process. We optimized off-site profiles so that the website will benefit, and the business will benefit even if the prospective customer never gets to the website.