Mobile Conquesting is one of our most popular products and you’ll see why! As consumers spend more of their online time on smartphones and tablets, it’s important to include a mobile strategy in your digital marketing. Our Mobile Conquesting product allows advertisers to use both location based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.
How does Mobile Conquesting work?
We place your ads across premium mobile apps and mobile web browsing sites within the area you want to reach. We offer dynamically updated ads that show the user the distance they are from your location or if you have multiple locations – the distance to the closest. We can even “geo-fence” around your competitors locations down to a 500 feet radius. We have thousands of categories to choose from and even weather triggers.
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Address Targeting and Address Retargeting
Technology that involves drawing hundreds or even thousands of tiny geo-fences around an address (business or residential) to serve ads to consumers on their mobile phones and tablets. Address Retargeting is continuing to serve ads to those same people when they leave their houses and use their mobile devices. Advertisers can target a list of current customers, past customers, or any type of first party database list they have collected. These ads can be mobile display or video ads.
Cross Platform Targeting
Technology that allows us to follow people that have been served a Mobile Conquesting ad (whether they have clicked on it or not) when they go on to other digital ad platforms and serve them other types of ads such as Display, Native, Facebook/Instagram, Video Pre-roll, and Social Mirror™ Ads. When the user is served the Mobile Conquesting ad, a “Universal Pixel” is deployed with it. It organizes the digital device ID associated with an individual across all their devices. The Universal Pixel is finding that user on other advertising platforms by identifying that person (anonymously) and other devices they use.