It’s not just the way of the future, ecommerce is a vital part of how consumers are making purchases right now! As just one example, online sales represented over 90% of the growth in the furniture industry overall in 2022. So many businesses have embraced this powerful new selling tool, offering online shopping through ecommerce-geared websites.
But are you fully maximizing your marketing budget to build your online sales as much as you could? The first key step to building your e-comm profits is to market to your list. And I’m not talking about direct mail, but the digital version!
Custom Audiences are a proven and effective way to increase your return sales and repeatet customers. One of the bonuses to online shopping, is that it’s also designed to capture and build a thorough database of your customers. When people buy on your site, they give you their name, email, phone number and more! And thanks to Custom Audience technology, you can match every one of the people in that database to their online identity and serve ads just to those people!
Custom Audience strategies can be easily executed across several platforms including:
· Display Ads
· Native Ads
· Pre-Roll Video Ads
· Social Mirroring Ads
· OTT & CTV Ads
· Amazon Ads
Being able to seamlessly engage with your full database over several different digtal platforms is guaranteed to grow your ecommerce sales. And the best part is that you can continue to use your e-comm database to find new customers as well!
Lookalike Audiences are an effective way to leverage your database of current/past customers to find new ones. It’s starts the same way as before, by analyzing your customer list and matching the info on that list to those people’s online identities. But then, you can use demographic/behavioral ad targeting technology to find new customers in the geography that you set that are similar to the ones on your list. So similar, actually that they fall into the top 1% of people that most closely mimic your current audience. And every single one of the platorms that you can run a Custom Audience campaign on, you can also run a Lookalike Audience campaign too. Many of our clients like to run the two simultaneously, but you certainly don’t have to.
Define Your Audience
While it makes sense that the majority of your growth in online sales is going to come from digital marketing, you might still have a need to buy some traditional media like radio, TV, outdoor, etc. So how can your online database help you to better determine those marketing measures?
Your database can be used to generate what Wheeler calls an Insight Report. This report, runs your database through a process that matches their info to tons of third-party data that can be gathered about the users on that list. What’s generated is a comprehensive but digestible breakdown of what your current customer audience looks like. The report includes information like Age, Gender, Household Income, Lifestyle Groups, Net Worth, Online Interests & Topics, and so much more!
With this goldmine of information, you can reevaluate your entire marketing strategy, making sure that every piece of creative and aspect of your brand is geared to resonate with the audience that actually buys your products. If you’d like one of these reports for your customer database, we can generate one for you completely free and with no commitment. Just reach out and let us know!
There’s no doubt about it, we are firmly in a new age that is dominated by online shopping and ecommerce. But don’t fear! With all these new technologies, come tons of new ways to grow your customer list and your business. And Wheeler is here to help.