In this course designed for retail businesses of all shapes and sizes, we're going to help you get into the holiday season by showing you digital strategies that have been proven effective in markets all over the country.
First, we'll walk you through the incredibly important steps that you need to take to make sure that your Google My Business page is accurate and easy for people to navigate. This educational guide will show you all of the ways that you can leverage Google My Business to improve your SEO and fully engage with potential customers online. These are all things that you can do on your own, and it's FREE!
Plus, we’ll share the technology that retailers have used to engage with holiday shoppers in all of these ways:
Deliver Display and Video ads to potential customers that are on the go
Engage with your potential customer, wherever they go. Your ad can appear on millions of different websites and apps
Serving ads to people while they're shopping at your competitors and continuing to stay in front of them after they've left.
Only deliver ads to the audience that's right for you. Whether it's targeting Holiday Shoppers, Moms with Kids in the House and even targeting people by the brands they're shopping for
Know how your ads are translating into sales. Track how many people that were served your digital ads ended up
walking into your store!
Strategies to give your retail business a happy holiday!
Wednesday, October 23rd, 11:00am - 12:00pm