How Digital Can Grow Your Business

Tuesday, March 26, 2019
Classes begin at 8:00am
Come for just one class...or stay for as many as you'd like!
Roanoke Higher Education Center
Room 206-B
108 N Jefferson Street, Downtown Roanoke 

Parking available on-site, $1 per hour with a maximum $6 per day

Wheeler Digital is here to CLASS up your online presence. We're putting together the latest digital knowledge and our experience for a day of digital learning.

Just come to the class that interests you, or get comfy and stay all day! You'll learn the latest info and steps that you need to take to stay on the digital cutting edge.

Choose all of the sessions you want to attend:

Session 1:  Finding Your Next Great Hire

8:00 - 9:00 AM

Got a job to fill? Learn about proven techniques to get your position filled through Native recruitment, Facebook job postings, Mobile Conquesting, Behavioral targeting, Keyword targeting and MORE! This 30-minute course will teach you all the tools of the trade.

Session 2:  Google Analytics

9:15 - 10:00 AM

Do you ever look at your site's Google Analytics? If you do, do you really know what all those terms and charts really mean? In this brief session, we'll go over all of the must-know tips and tricks to make you a Google Analytics guru! Learn how to track the flow of Visitors to your site, where they're coming from, what they're actually doing and the other Interests and Behaviors that they're showing online! All of this and more will show you how to get full, expert-level use out of the web's most popular digital analytics software.


Session 3:  Advanced Digital Marketing
                    and How to Learn
                    About Your Competitors

10:15 - 11:15 AM

This course is for those who have digital marketing experience under their belts and want to take it a step farther. We'll explain why agencies have shifted to Native, Advanced Social capabilities, the latest Mobile marketing techniques, IP targeting, and how to research what your competitors are doing online. We'll also talk about the newest enhancements with video marketing.

Session 4:  Understanding Facebook & Instagram             
                    Posts, Ads and Analytics for Your Business

11:30 - 12:30 PM

Learn the tips for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network
and Facebook Marketplace.

Snacks will be provided.  Feel free to bring your own lunch.

Seasons and Occasions Cafe is right next to the classroom and open for lunch - click here to see their menu.

Session 5:  Mobile Targeting:
                    The Latest & Greatest

12:45 - 1:45 PM

Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather-triggered ads, geo-retargeting, geo-lookalike targeting, and visit tracking. Along with these mobile marketing features we are announcing new features, such as Audience DNA, heat map marketing, lookback data, and extended visitation data. If you're new to mobile,
or a mobile marketing enthusiast, there's a topic
in this class for you.

Session 6:  Native Ads: Why Facebook and 
                    other Native Ads 

                    Capture 50% of
                    All Display Ad Dollars

2:00 - 3:00 PM

Native ads match the look and feel of the website they are seen on and can't be blocked by ad blockers. See why the native ad is overtaking internet spending, as well as a deep dive into the originator of native on Facebook, and social media trends you cannot miss!

Session 7:  SEO: What You Can Do, What We Can Do

3:15 - 4:15 PM

There are things local business can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to your business. And then there are things that we can help with like your website's coding, in-bound and out-bound links, directory listings and optimizing for voice searches.

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